Wednesday, May 6, 2009

Chapter 11: Super-Connectors and Predicting the Next Rock Star

Overall, I didn't really like this chapter. It was scattered and boring to me. Honestly, I felt like I learned absolutely nothing.
The first part felt like it went on and on about this Arctic Monkeys band when in the end his main point was the fact that they were on the forefront of Web2.0 and didn't even know it. He then starts talking about Super-Connectors and gives the example of Tila Tequila which if I am thinking right is that bi-sexual woman that was on that reality TV show searching for love. Supposedly she helped launch MySpace (didn't know that at all). It basically says that connecting with others has drastically changed whereas it used to be a rule of 150 and now that is completely out the window. He suggests if we follow the movements of great super-connectors we will know trends of the future. I'm not too sure about all that personally.
Tancer then starts talking about tracking movement through the internet as ways of predicting outcomes. He goes on and on about it but that is basically the main idea behind it. He goes into the band again and researching their online success and begins a discussion about the tipping point for what is driving the searches for these bands. Page 197 has a graph that shows it; the difference between search engines and social networking sites in terms of use for accessing the bands.

No comments:

Post a Comment