This chapter contains the reason for this book. To quote Erin..."at the click of a button, we can find out what our society is thinking and what they are interested in and WHY!". Reference Page 102, second paragraph, sentence that starts with "We were talking specifically about..."
This chapter basically outlines some of the nations fears and social anxieties, based on search results. I feel at this point as though the author is turning the book into a psych book. He introduces a lot of his own theories and thought, which I guess is good, but are they all substantiated?
I found it interesting that the author points out that there has been an increase in "how to" queries - which gives him data on what we all want to learn about. Although the results are scary when he lists things like "How to make meth", "How to make a bomb" being close to the top (Page 114)!
In this chapter, the author briefly explores what other countries are searching for. The differences he highlights are vernacular, and probably not relevant to the overall theme/message of the book.
The author points out seasonal patterns again, stating that majority of the "why" searches are performed during the school year. He begins to ramble in this chapter and continues to point out random thoughts, not tying the overall theme of the book together.
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