This chapter is centered around who the "early adopters" are. Off the cuff...I think the chapter missed the mark. I think it would have been more beneficial for the author to give suggestions on how new emerging sites could attract the "early adopters" in order to be successful in the future. It is true that if an emerging site does not have "early adopters" it will fail due to lack of market share.
During his review on how YouTube gained quick popularity, Tancer reviews the definition of "Clickstream analysis" = a report that provides the top sites visited before and after a domain. His explanation for YouTube gaining market share is due to the fact that early adopters were using email as a tool to spread the word about the new site.
Tancer then went on to explain which Claritas PRIZM segments formed the 'early adopters'. In summary it was the following three segments:
1) Bohemian Mix
2) Money and Brains
3) The Young Digerati
They are all young and trendsetting groups, so it is no surprise that they are the drivers behind making a website popular.
This chapter mentions many social networking and media sharing websites that I had never heard of. I am intrigued by some of them, and may take some time to check them out. For example: Veoh and Wikimedia Commons (both competitors of YouTube). As well as Stickam.com and Webcamnow.com, which appear to be webcam-based social networking sites.
The overall theme of this chapter is best summarized on page 184:
"As we build on our understanding of how Internet data can help us visualize the diffusion of new technology, robust models that identify the ebb and flow of behavioral segments' usage will revolutionize our ability to market and track the potential of new services that are brought into the marketplace"
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